Thursday, March 15, 2012

Yes, he did.

Dear Kirsten,

We've never been introduced (unless you count my comment on your blog), so I hope you'll pardon the liberty.  I wanted to share a few thoughts with you, from one multi-faceted mom to another.  (In this case, from a writer-postmodern market economist-business owner-mom to a photographer-lawyer-mom. ;o)  Your words in cranberry.

As I hung up, I realized that he probably didn’t really need my advice or suggestions . . .

Actually, he absolutely did.  This weird thing happens when you own a business (which you might have experienced with photography): it's hard to see things from your customer's point of view . . . and it's all-too-easy to see things from your own.  Throw into that the rapidly evolving/exploding/shifting force of the internet on our totally new marketplace, and things get really muddy.  Hearing a clear point of view, from a concerned or frustrated customer, really helps to reset your perspective.

. . . and I’m sure he has heard most of my concerns before. After all, these concerns are all over the internet, Twitter, Facebook, Flikr, etc.

Actually, you might be surprised.  If he's working his young & brilliant hiney off, who says he has time to troll for Pinterest love online? ;o)

And I know that he isn’t likely to call me back for any help.

Maybe he is . . . you never know . . . the fact that you talked over so many things, and helped him in ways that his own team possibly couldn't holds real value for him.  Otherwise, the call could have ended with some polite cliches after about fifteen minutes.

I'm guessing these I-know's are more of the self-effacing, defensive types.  We American moms don't usually spout off about ourselves in ways that leave us open for crushing shut-downs.  So, long thought short: never underestimate your value as a customer.  Customers are the reason businesses exist.  Without them, businesses die.  They offer useful products and services, often improving the quality of our lives, but when the rubber meets the road, it's all about what the customer thinks, and what's valuable to her.  (It's clear that Ben reads his Seth Godin, like a good entrepreneur should.  Go, Ben!  Save Pinterest, 'cause I love it, but I'm gone if the terms don't change. :o)

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